Role Duration: Jan 2024 - Present
Location: Victoria BC, Canada
Overview:
I worked as a design generalist at Soap for Hope Canada, collaborating closely with the team to expand their visual identity and digital presence. My role evolved from producing reports and assets based on their existing brand to leading their rebranding effort and managing diverse design and media tasks.
Key Projects:
Page Impact Report
Rebranding Initiative
Photography and Videography
Page Website Design & Development
Illustrations and Icons
Skills Utelized:
. Brand strategy & identity design
. Photography & videography
. Video editing
. Website design & development (Framer)
. Illustration & iconography
I designed and developed a comprehensive 27-page impact report. The report visually highlights key achievements and data through clear, engaging layouts. I created the visual elements and captured most of the photography used throughout the report, ensuring a cohesive and impactful presentation that effectively communicated the organization's mission and outcomes.
I led the rebranding initiative for Soap for Hope Canada, transforming their visual identity while maintaining the core values of the organization. The rebrand involved creating a fresh, modern aesthetic that resonated with their mission. This included refining the logo, updating the color palette, and developing a consistent visual language across digital and print assets, ensuring a cohesive brand experience that strengthened their presence and engagement with their audience.
I designed and developed a fully responsive 12-page website for Soap for Hope Canada using Figma for the design process and Framer for the build. The website focused on delivering an intuitive user experience with a clean, modern interface. I incorporated custom illustrations, icons, and photography to align with the new brand identity, enhancing the overall digital presence and effectively communicating the organization's mission and values.
I captured and curated a collection of high-quality photographs for Soap for Hope Canada, used across various campaigns, reports, and digital platforms. The images were crafted to authentically reflect the organization's mission and values, highlighting impactful moments and key initiatives. My photography played a crucial role in visually communicating the brand’s story and enhancing the overall aesthetic of their media assets.
I recorded and edited several videos using Premiere Pro. For this one, I handled both video and audio recording, as well as editing, at Delta Hotels in Victoria, BC.